Web Design & Web Marketing (inc. SEO)

Overview

This course is aimed at a broad range of people with differing skill levels and objectives. If you require a web presence for your business, this is the course for you. It will allow you to create a successful website or become the Internet "specialist" of your company. It is aimed at both first-time web-designers and to those who have produced web pages but now require expert knowledge to make their sites more successful.

In addition to web design, this course will teach you how to market your website, understand how to do business on the web, stay in touch with target markets, analyise your website traffic, conduct keyword research and understand business social media and networking.

Website design fundamentals
Elements of a successful web site
Prioritising content
What not to do
How to attract traffic
Proofreading
How to effectively check all links
Choosing an Internet Service Provider (ISP)
Getting a domain name

Search Engine Optimisation (SEO) 
Being found by the top search engines such as Google is one of the most important aspects for the success of your website. Our trainers have a wealth of experience in positioning websites in the top 10 of the leading search engines, especially Google. Your tutor will take you through the steps involved in achieving the best possible rankings.

Understanding how websites work
What is HTML
Non-technical explanation of web technologies
Understanding web jargon
Understanding Internet Explorer, Firfox, Chrome


Using Adobe Dreamweaver to build your site
Click here for Dreamweaver content

OR

Using software of your choice i.e.
Microsoft FrontPage
Microsoft Expression Web
Wordpress
(You can choose your web design software or we can outline the differences and recommend the best for you)