Web site design fundamentals
Considerations
Elements of a successful web site
Prioritising content
What not to do
How to attract web surfers
Proofreading
How to effectively check all links
Choosing an ISP
Getting a domain name

Using HTML to build a simple web page
These days it is not necessary to know HTML code to build a successful website. However, it is useful to know the basics to make "tweaks" to your site. Your tutor will go over this subject from a non-technical easy to understand point of view:

What is HTML
Basic HTML elements
Hyperlinks
Inserting images

Using Adobe Dreamweaver to build your site
(You can choose your web design software or we can outline the differences and recommend the best for you)

Planning and building
File structure
Layout view
Working with tables
Working with cells
Inserting objects

Cascading Style Sheets
CSS explained
When to use CSS styles

OR

Using Microsoft FrontPage to build your site
Introduction
Creating an empty web
Creating hyperlinks
Inserting images
Working with tables
Site maintenance
Page detail
E-Mail hyperlinks
Using rollover effects
Creating templates
Editing templates

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Adding graphical content
Image types
Graphical acquisition
Important things to remember and tips

Using Adobe Fireworks for graphics
Toolbars
Drawing object options
Fill effects
Re-sizing objects
Object effects
Exporting
File optimisation
Image maps

Publishing your website
Internet Service Providers (ISP)
Uploading your website
File Transfer Protocol (FTP)
Publishing across an internal network

Search Engine Optimisation (SEO)
Being found by the top search engines such as Google is one of the most important aspects of your web site. Our trainers have a wealth of experience in positioning web sites in the top 10 of the leading search engines, especially Google.

Your tutor will take you through the steps involved in achieving the best possible rankings.