side bar: IT Training, computer training in Scotland, Edinburgh iTrain Scotland Logo: Phone us on 07711 341 320. Superior computer training for microsoft word, excel, access, office 97, office 2000, office xp, macromedia dreamweaver, fireworks, web design side bar: IT Training, computer training in Scotland, Edinburgh
home | courses | why us? | venue | trainers
contact
Go Back to courses
   
Introduction to Web Design & Web Marketing
   

Overview & Prerequisite

This course is aimed at a broad range of people with differing skill levels and objectives. If you require a web presence for your business, this is the course for you. It will allow you to create a successful web site or become the Internet "specialist" of your company. It is aimed at both first-time web-designers and to those who have produced web pages but now require expert knowledge to make their sites more successful.

The course will be tailored by our team of expert web design trainers who have real market experience building, developing, and creating successfully web projects.

Course content

Website design fundamentals
Elements of a successful web site
Prioritising content
What not to do
How to attract traffic
Proofreading
How to effectively check all links
Choosing an Internet Service Provider (ISP)
Getting a domain name

Search Engine Optimisation (SEO)
Being found by the top search engines such as Google is one of the most important aspects for the success of your website. Our trainers have a wealth of experience in positioning websites in the top 10 of the leading search engines, especially Google. Your tutor will take you through the steps involved in achieving the best possible rankings.

Using HTML to build a simple web page
These days it is not necessary to know HTML code to build a successful website. However, it is useful to know the basics to make "tweaks" to your site. Your tutor will go over this subject from a non-technical easy to understand point of view.

 Using Adobe Dreamweaver to build your site
Click here for Dreamweaver content

OR

Using software of your choice i.e.
Microsoft FrontPage
Microsoft Expression Web
(You can choose your web design software or we can outline the differences and recommend the best for you)

Adding graphical content
Image types
Graphical acquisition
Important things to remember and tips

Using Adobe Fireworks for graphics
Toolbars
Drawing object options
Fill effects
Re-sizing objects
Object effects
Exporting
File optimisation
Image maps

or

Using Adobe Photoshop

Publishing your website
Internet Service Providers (ISP)
Uploading your website
File Transfer Protocol (FTP)
Publishing across an internal network

 

 

Related Courses

Adobe Dreamweaver CS5
Adobe Dreamweaver CS4
Adobe Dreamweaver CS3

Adobe Fireworks CS5
Adobe Fireworks CS3

Adobe Photoshop CS5


Book Now or Enquire
 


2000-2011 iTrain Scotland